Top Reasons To Network Your Logistical Freight Broker Or Trucking Company Business Today
Business Networking within logistics is a valuable way to expand your knowledge, learn from the success of others, attain new clients and tell others about your business. If you’re looking to become a freight broker or open a trucking company, then networking is a must. Learning how to become a freight broker or how to build a trucking company is accomplished by networking today.
I highly recommend business networking as a way to gain new shipper clients and to build a sustainable freight broker or trucking company business. Here are the top benefits for logistics business owners of getting involved in networking:
Generation Of Drivers And Shippers
This is probably the most crucial benefit and the reason most logistics business owners decide to participate in networking activities and join networking groups.
The great news is that the referrals that you get through networking are normally high quality and most of the time are even pre-qualified for you. You can then follow up on these referrals/leads and turn them into clients. So you are getting much higher quality leads from networking than other forms of marketing. The increase in business from networking is the major advantage, but there are many others as well.
With a motivated group of logistics business owners comes an abundance of opportunities! There are always lots of opportunities that come from networking and in fact this is where the benefits of business networking are huge!
Opportunities like joint trucking company ventures, new driver client leads, trucking partnerships, new shipper management contacts and carrier growth opportunities, business or logistics asset acquiring… the list goes on, and the opportunities within networking are really endless.
Just make sure you are jumping on board with the right opportunities and don’t go jumping into every opportunity that comes your way. This is the down fall to most trucking companies as they are always searching for the next money load that requires them to always change equipment or freight lanes. The opportunities that you get involved in should align with your logistics business goals/vision, otherwise you might find that you are spinning your wheels chasing after opportunity after opportunity and getting nowhere.
“It’s not WHAT you know, but WHO you know”. This is so true in business. If you want a successful logistics business, then you need to have a great source of relevant connections within transportation and in your network that you can call on when you need them. Knowing people who are involved in freight management can lead to your company also working within the same freight movement.
Networking provides you with a great source of connections, and really opens the door to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find.
It’s not just about who you are networking with directly either – that person will already have a logistics network you can tap into as well. So, ask the right questions to find out if the person your networking with truly knows what you want to know!
Freight Moving Advice
Having like-minded logistics business owners to talk to also gives you the opportunity to get advice from them on all sorts of things related to your business or even your personal life and obtaining that important work-life balance.
Networking is a great way to tap into advice and expertise that you wouldn’t otherwise be able to get hold of. The transportation industry is vast, and you need advice from those who have been around the block a time or two already. Just make sure you are getting solid advice from the right person – someone that actually knows about what you need to know and is not just giving you their opinion on something that they have no or very little experience in. Advice is always free either and you should not expect it to be. Having something in return to give back. Let them know your willing to help them if ever needed with your logistical business. Possibly give them a lead on another logistics network situation. Remember what comes around , goes around.